
Fashion Marketing and PR
Discovering an iconic product
Course offered by: UAL (University of the Arts London),London College of Fashion (Course Website)
Course mentor: Susan J Seel.
Course description: Brand of your own choice and analyzing its one of the iconic products: HERMES SCARF
Purpose
Analyzing an iconic product whose endearing glory can be seen even today and customers are still in awe due to its exclusivity and authenticity along with its technical know how.
First impressions
A product becomes an iconic product when it is meticulously crafted by a certain brand and worn by fashion leaders which in turn ,amplifies the essence in such a way that it is adapted as a style statement by early adapters and become an aspirational product for the masses. It is typically included in every new collection of that particular brand in some or other way whether in a refined way or with little modifications of the original iconic product in terms of designs or motifs but the technique behind it and the legacy remains constant. . Iconic product that I chose is HERMES SCARF.
How it went
Hermes Scarf can be well explained under the following categories. They are:
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HISTORY (idea behind it and the conceptualization)
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TECHNIQUES (how is it created)
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FASHION LEADERS SEEN WEARING IT (past and present)
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SOCIAL MEDIA PRESENCE AND POSTS (special emphasis Instagram)
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CURRENT CAMPAIGNS (Hermes Scarf)

