Trend Analysis and Forecasting
Prediction of mood trend board of a luxury brand for A/W 22-23
Course offered by: UAL (University of the Arts London),London College of Fashion (Course Website)
Course mentor: Amber Seigel
Course description: Concept prediction thus making a mood trend board of a luxury brand for A/W 2022-2023. : CHRISTIAN DIOR.
Purpose
To predict an upcoming collection of a luxury brand for its A/W 22-23 by analyzing the previous season collection of the same brand.
First impressions
Thinking of conceptualization and prediction it is something which I adore a ton. I prioritize the Luxury brand CHRISTIAN DIOR due to its enthralling and enchanting concept and image making.
How it went
I first gather information of their then latest collection that is A/W 2021-2022 which was Disturbing Beauty. It symbolizes the powerful aura of lead female characters that are not "a damsel in distress" rather they are the "warriors with the armor". It is fascinating how the representation and thought of conceptualizing the parallel fairy tale world would reconcile with the modern age women during Covid-19 times who are fighting battles everyday to support their family economically and physically. Even if the world was in a cage but the mind was running errands to be free and to dream again. Hence I name the concept as CAGED NEFELIBATA which means when the world is in lockdown; be a cloud walker have the courage to move forward and most importantly never stop dreaming! It symbolizes the opportunities and technologies in the free and new era again.
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